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GameStop will no longer sell consoles bundled with digital games

Major game retailer GameStop will be moving away from digital console bundles with a view to offering physical bundles instead.

Chris Kerr, News Editor

September 17, 2015

1 Min Read

Major game retailer GameStop will be moving away from digital console bundles with a view to offering physical bundles instead. The change in tack is an attempt to navigate a retail environment in which digital sales continue to eat away at the chain's disc-based bread and butter.

The decision was aired during a recent company conference call in which GameStop CEO, Paul Raines, explained that consumers “prefer those physical bundles, because they know that the disc has value in the trade-in program at GameStop.”

It's a transition that's well underway according to GameStop COO, Tony Bartel, who revealed that the company recently renegotiated a deal with Microsoft, Sony, and EA to offer a free physical copy of Madden when bought with either a PS4 or Xbox One.

Bartel then told the three publishers that if they continue to offer digital packages, GameStop customers could start to see “more physical bundles from third parties.”

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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