GameFly pushing into mobile by publishing iOS, Android games

Video game rental service GameFly has announced several new mobile initiatives, including plans to publish smartphone titles, a new fund for financing mobile titles, and an app store for Android devices. The company, which offers a Netflix-style game-by-mail rental service, says this push is part of GameFly's strategy to increase its digital presence -- the company recently launched a PC game client allowing subscribers to download PC titles. GameFly expects to begin publishing iOS and Android games this summer. It's set up a fund to help game developers that are in the process of making a mobile project but need extra resources to publish and promote the title. The company also intends to put out a GameFly GameStore, an independent Android app store, this fall. It's designed to curate Android titles, and allow consumers to discover games that friends and others have recommended, rated, and reviewed. GameFly also recently launched a "Game of the Day" feature for its mobile app on iOS. That feature is dedicated to helping consumers discover games on that platform, too.