Facebook's App Center aims to drive iOS, Android game installs through convenience

Newsbrief: Facebook has detailed how its upcoming dedicated games and applications solution App Center aims to help developers drive mobile installs through convenience for users. When accessing apps through the mobile App Center, Facebook will redirect the user to the specific App Store or Google Play marketplace pages, or load the app if it has already been installed before. A "Send to Mobile" button will also be added to the browser version of the App Center, which will automatically install the app on any device connected to the Facebook account. Facebook says that the simplicity of the approach will make it easier for developers to increase install bases for mobile games and apps.