informa
/
1 MIN READ
News

Don't stop the presses: A glance at Overwatch's ballooning media coverage

Since being announced in November 2014, Blizzard’s new hero-shooter Overwatch has been covered in the media more just under 27,000 times. 

Since being announced in November 2014, Blizzard’s new hero-shooter Overwatch has been covered in the media just under 27,000 times. 

What’s more interesting than that overall number, is the breakdown provided by Ico Partners game consultant, Thomas Bidaux, which reveals why coverage spiked massively towards the end of Overwatch’s release cycle.

The media rushed to cover the beta, which attracted over 9.7 million players, the release date announcement, and the reveal that Overwatch wouldn't be free-to-play -- which alone accounted for over 700 articles. 

Bidaux’s graphs (found below) also show how Overwatch stacked up against Gearbox’s own hero-shooter, Battleborn, which is seen by many as a direct competitor.

Although it’s hardly groundbreaking to see a huge triple-A release receive a ton of coverage, it’s still worth checking out the data to find out how Blizzard played its hand, and strategically built up excitement over the course of two years. 

Latest Jobs

Treyarch

Vancouver, BC, Canada
5.8.23
Producer

Bladework games

Remote (United States)
5.18.23
Senior Gameplay Engineer

University of Canterbury

Christchurch, Canterbury, New Zealand
5.17.23
Academic in Game Arts and Animation

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
5.19.23
Producer - Games & Websites
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more