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Devs hit by Steam promo confusion as games are pulled from Wishlists

A number of developers are seeing their games being pulled from Steam Wishlists due a confusing Summer Sale promotion.

Chris Kerr, News Editor

June 27, 2019

2 Min Read

A number of developers are seeing their games being pulled from Steam Wishlists due a confusing Summer Sale promotion. 

As spotted Tom Vian, co-founder of Snipperclips developer SFB Games, Steam is currently running a Summer Sale 'Grand Prix' competition that offers users a chance to win their "most wished for games." 

The explainer on the official Steam website advises users to "update your Wishlist" before entering the competition, because the winners "will be awarded their Most Wished For games throughout the event."

Because of that wording, some players seem to think the promotion could result in them being gifted any title from their Wishlist, resulting in them deleting cheaper games to boost their odds of winning a more expensive triple-A release. 

In actual fact, as shown by Steam's own tweets, players will only ever be gifted one of their "top-ranked Wishlish games," meaning they simply need to reorder their Wishlist rather than delete games entirely.

It's a frustrating situation that yesterday resulted in SFB Games witnessing more people deleting its titles from their Wishlists than purchasing them, which as Vian notes is something that has never happened in a sale before. 

It's not just the Snipperclips maker that's been affected, either, and others including The Swindle developer Dan Marshall and Rise to Ruins creator Raymond Doerr have seen an abnormal number of Wishlist deletions in the past 24 hours. 

At the time of writing Steam has yet to amend the wording on its official website. (Update: Valve has since shared a blog post that aims to better explain what it means by "most wished for games.")

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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