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CrowdStar Invests $1.5M In Mobile Startups Via StarFund Initiative

As part of its recently-announced mobile game development funding project StarFund, social game developer CrowdStar has revealed that it is investing in six new mobile game startups.
As part of its recently-announced mobile game development funding project StarFund, social game developer CrowdStar has revealed that it is investing in six new mobile game startups. Although the names of the companies were not revealed in an interview with business website Venturebeat, CrowdStar did note that investments of $250,000 have been made in each developer. The first couple of releases from these startups are set to debut on iOS and Android devices later this month. Jim Mills, organiser of the StarFund, explained, "We’ve had great inbound interest since we announced the fund. We are focusing on games that have mass-market appeal and multi-platform game play." He continued, "We look at the likelihood of cross-promoting a developer's game within our network, which is more heavily focused on females... We think mobile is an attractive gaming market opportunity, with similar impact to Facebook games." The company is hoping to attract mobile titles that can reach a billion users in total. StarFund launched back in July, with CrowdStar noting that it was being run "to help spur the next generation of mobile social gaming innovation."

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