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Atari's comeback plan involves more than just games

The company is rebranding itself as an "interactive entertainment production company" as it continues to rebuild its business after filing for bankruptcy last year.

Alex Wawro, Contributor

June 18, 2014

1 Min Read

Atari is rebranding itself as an "interactive entertainment production company" as it continues to rebuild its business after filing for bankruptcy last year. "We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds," stated Atari CEO Fred Chasnais in a press release announcing Atari's new business model. "We are leading a rebuilding exercise in a highly volatile industry." TechCrunch reports that the company has exited bankruptcy and is in fact debt-free, though it is now operating with just fourteen employees spread between a pair of offices in New York and Paris. Going forward, the venerable Atari brand will continue appear on online games like Minimum, mobile games like RollerCoaster Tycoon 4 Mobile, and social casino games. The company claims it is also pursuing business ventures in wearable devices, YouTube video content, real-world gambling and "the LGBT industry."

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