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Apple continues making the App Store more third-party friendly for developers and other game streaming services.

Justin Carter

January 25, 2024

1 Min Read
Logo for Apple's App Store.
Image via Apple.

At a Glance

  • Streaming services for games now get a little extra room to breathe on the App Store with Apple's new changes.

Starting today, Apple's global App Store can now host game streaming apps and services like Xbox Game Pass and NVIDIA GeForce Now. Previously, iOS users had to use a browser, but they can now exist on the platform fully formed.

Apple was often critiqued for its store practices, which could stifle competitors. This change, as the company notes, gives "new options for how apps globally can deliver in-app experiences to users."

Developers just have to follow App Store guidelines, like giving the host app an age rating for higher age-gated content.

They can also launch mini-apps and plug-ins within host apps. Those smaller apps will run on Apple's in-app purchase system, and let users buy in-game items or services like a chatbot subscription.

Later this year, Europe's App Store will allow third-party platforms. The US equivalent must now also let developers direct customers to third-party payment options after a 2023 report from the Commerce Department.

About the Author(s)

Justin Carter

Contributing Editor, GameDeveloper.com

A Kansas City, MO native, Justin Carter has written for numerous sites including IGN, Polygon, and SyFy Wire. In addition to Game Developer, his writing can be found at io9 over on Gizmodo. Don't ask him about how much gum he's had, because the answer will be more than he's willing to admit.

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