Sponsored By

Activision Blizzard president joining Bored Ape company to build metaverse

Yuga Labs, the web3 company best known for launching the Bored Ape Yacht Club collection of NFTs, has named Daniel Alegre as its new CEO.

Chris Kerr, News Editor

December 19, 2022

2 Min Read
A screenshot from the trailer for Otherside

Activision Blizzard president and COO, Daniel Alegre, is departing the publisher to join NFT company Yuga Labs.

The news was buried in an SEC filing, where the Call of Duty publisher explained Alegre "plans to leave for another opportunity upon completion of the current term of his employment agreement," which expires on March 31, 2023. As detailed in a separate press release, Alegre will then join Yuga Labs as CEO.

Yuga Labs said Alegre's appointment will help it realize its "ambitious vision for blockchain gaming, metaverse development, and community-building."

The web3 company is best known for launching the Bored Ape Yacht Club collection of NFTs in 2021, and earlier this year raised $450 million in seed funding at a valuation of $4 billion.

In a press release that's heavy on spiel and light on details, the company said it's now working on creating a "gamified metaverse inspired by MMORPGs" called Otherside, which was revealed in March 2022 and will be powered by Yuga's own cryptocurrency, ApeCoin

Yuga believes Alegre's experience working in video games and tech will allow it to more effectively scale up that project.

"We are thrilled to have [Daniel] join the team to help with our vision of a truly interoperable metaverse. Daniel has held one of the highest level roles at one of the largest gaming companies in the world," said Yuga Labs co-founder Wylie Aronow.

"He brings valuable experience across entertainment, e-commerce, and global strategic partnerships—all of which are critical aspects of an immersive web3 world built by creators and for creators."

Alegre, meanwhile, said he believes Yuga's pipeline of products and partnerships represents a "massive opportunity to define the metaverse in a way that empowers creators and provides users with true ownership of their identity and digital assets."

He departs Activision Blizzard with the company in the middle of a protracted merger with Microsoft, which is attempting to purchase the U.S. publisher for $68.7 billion.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like