Newsbrief: Electronic Arts has launched its popular social game
The Sims Social in China via Tencent's Qzone social network, as a means of expanding the game's audience.
The Chinese version of the game, known as
Mo Ni Shi Guang, was developed by EA's Playfish Beijing studio, and offers localized images, furniture, clothing and skills.
The original version of
The Sims Social launched on Facebook last year, putting a social spin on the classic
The Sims franchise. The game quickly became popular with 50 million active users in its first month,
overtaking Zynga's Farmville in daily active users.
