The Last of Us is PS3's fastest-selling new intellectual property

Naughty Dog’s The Last of Us has moved 3.4 million units worldwide in less than three weeks since its June 14 launch, Sony Computer Entertainment said today. Sony said The Last of Us is the fastest-selling new intellectual property in the history of the PlayStation 3, and the fastest-selling PS3 game of 2013. The game, well-received by critics virtually across the board, represents a coup for the viability of the high-budget, blockbuster-style triple-A video game market, as smaller-production games continue to gain traction. Sony said the 3.4 million figure includes sell-in (shipped to retail, not sold to consumers) and downloaded copies as of July 3. Naughty Dog’s (a Sony-owned studio) last major outing was 2011‘s Uncharted 3: Drake’s Deception. That title, with a more established fan base and a “Teen" instead of “Mature" ESRB rating, had a bigger shipment on launch day, with 3.8 million units shipped.