Sponsored By

Pokemon Go traffic data explains staggered launch

A Google blog post detailing the relationship between Pokemon Go and the Google Cloud goes some way to explaining the game's stop-start launch.

Chris Kerr, News Editor

September 30, 2016

1 Min Read

A Google blog post detailing the relationship between Pokemon Go and the Google Cloud goes some way to explaining the game's stop-start launch. 

The augmented reality Pokemon sim utilizes various Google Cloud features, but it's the Google Cloud Datastore that serves as the primary database for the game's many Pokemon captures. As such, it's one of the best ways to measure the title's overall popularity. 

In the lead up to launch Niantic set themselves a "launch target" for player traffic, but just in case things got out of hand, they also made sure to prep the Datastore for a "worst case" scenario. 

In this case, Niantic saw that worst case scenario as traffic levels five times higher than their original target.

As shown in the graph below, however, even that turned out to be a conservative estimate, with traffic quickly surging to fifty times Niantic's original target. Taking that into account, it's no surprise the studio failed to keep their servers online as they rolled out Pokemon Go around the world. 

 

Read more about:

2016

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like