informa
1 min read
News

Dead By Daylight sells over 270,000 in first week

"With this launch, we've proven that the concept we developed with our own Payday franchise can be replicated and utilized for other games."

Starbreeze and Behaviour Digital's multiplayer horror effort, Dead By Daylight, has sold over 270,000 copies in its first week, recouping its development costs in just seven days, Starbreeze said today.

The tense cat-and-mouse title, which sees one "killer" player pick off four survivors, has cemented itself at the top of the Steam charts since launching on June 14. 

Bo Andersson Klint, CEO of Starbreeze, believes Dead By Daylight has vindicated the publisher's decision to pursue "spectator friendly" projects. 

"We couldn't be happier to release Dead by Daylight as our first publishing partnership together with Behaviour," said Klint.

"With this launch, we've proven that the concept we developed with our own Payday franchise can be replicated and utilized for other games.

"Taking the game to different events and seeing it on the top five most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game."

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more