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Dead By Daylight sells over 270,000 in first week

"With this launch, we've proven that the concept we developed with our own Payday franchise can be replicated and utilized for other games."

Chris Kerr, News Editor

June 21, 2016

1 Min Read

Starbreeze and Behaviour Digital's multiplayer horror effort, Dead By Daylight, has sold over 270,000 copies in its first week, recouping its development costs in just seven days, Starbreeze said today.

The tense cat-and-mouse title, which sees one "killer" player pick off four survivors, has cemented itself at the top of the Steam charts since launching on June 14. 

Bo Andersson Klint, CEO of Starbreeze, believes Dead By Daylight has vindicated the publisher's decision to pursue "spectator friendly" projects. 

"We couldn't be happier to release Dead by Daylight as our first publishing partnership together with Behaviour," said Klint.

"With this launch, we've proven that the concept we developed with our own Payday franchise can be replicated and utilized for other games.

"Taking the game to different events and seeing it on the top five most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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