Michal has more than 20 years of experience in market research and marketing. He has a Ph.D. in psychology and a diploma in marketing. As the Senior Managing Partner at the gaming research boutique – Try Evidence, he leads a team that specializes in UX/CX research, playtests, biofeedback, silent reviews, game rank predictions, industry research, and quantitative surveys on global gamers. Michal's current focus is on analyzing player preferences, tracking gaming culture trends, and conducting strategic market analyses. He provides a reality check to a wide range of clients, including investors, indie studios, AAA developers, and publishers. In the past, he has led Consumer Psychology at the University of Wroclaw in the 2010s and served as Marketing Director at Techland in the 2000s.