Officials from Australian Middleware creator BigWorld have announced that former Spectrum HoloByte co-founder Phil Adam is to join the company as its new president, to head up a new distribution and operator division focusing on operating online games in South Asia.
Adam’s twenty-five years of industry experience also includes a stint as Interplay president, as well as serving as chairman of the board for the Software Publishers Association (SPA) and as the Government Affairs Committee of the Interactive Digital Software Association (IDSA).
The BigWorld technology suite is billed as a complete solution for developing massively multiplayer online (MMO) games and comprises server software, a content creation pipeline, 3D client engine package and live management tools and instrumentation.
BigWorld CEO John De Margheriti commented, “It’s very exciting to welcome Phil to our already robust team. He brings a solid track record in establishing and running successful distribution organizations and this is an instrumental step in establishing our company as one of the premier distributors and operators of content in the MMO space. I’m confident that Phil will help us to make a real splash in these markets, initially in South Asia, then into North America.”
“This is an incredible opportunity and it’s going to be a lot of fun adding this extra dimension to our existing business model," said Adam. "The current technology division and the new division go hand in hand, so it’s a really positive thing for BigWorld’s existing clients, particularly those whose games are nearing completion and ready for the next step – distribution to help them maximize revenue and market share."