Interviews

While online games' profitability is still a question, Blizzard Entertainment's Battle.net has thousands of loyal users and a growing community. Paul Sams, the "biz guy" at Blizzard Entertainment and spokesman for Blizzard's Battle.net online games network, isn't about to tell other publishers how he did it. But he did take time recently to talk with Gamasutra about the challenges and opportunities facing Battle.net, now and in future.