Sponsored By

Featured Blog | This community-written post highlights the best of what the game industry has to offer. Read more like it on the Game Developer Blogs.

This post summarizes the reason why Black Golem quit making games in January 2015 and what made it come back to game development.

Thomas Schwarzl, Blogger

January 29, 2016

4 Min Read

This is my first post here at Gamasutra despite being registered on the website for at least a decade or so. Shame on me!

For the first post I wanted to share the reason why I've quit making indie games and why I've resurrected as an indie recently.


Back in December 2014 I released Nordenfelt 1.0. It sold a dozen copies and that was it. Non-game contract work poured into my work time, therefore I had less and less time to promote Nordenfelt. To be true, I barely had a clue how to do that anyway. In February 2015 the game was de facto dead.

The contract work and maths tutoring filled 2015. There wasn't much time left for game development. That's a nice excuse but it's just half the truth. Actually it was the uprising indiepocalypse which made me leave game development. It no longer made sense for me to work in an industry which once again got dominated by the rich and lucky ones. At least that was my impression.

In short: in January 2015 I gave up on making games.


The vast seas of video games were, and still are, a mess. The market got swamped by new games, good and bad, due to the App Store, Google Play and Steam's new policies. On the one hand that's good for developers with small budgets. On the other hand it raised the money threshold to get noticed. More and more developers fight over the same market. The number of new games rises faster than the video game market grows. So the fight for attention gets harder. A classic rat race.

The days are gone where you could compete with good gameplay and good graphics. In a crowded place like today's game market being outstanding is your single option. You have to have the most jaw-dropping graphics or the most artistic style. Provide an amazing new theme/mechanic/topic/emotion/dev-story/whatever or go home.

Now I think it always has been that way in any free market. I just hadn't internalized it to that point.


Indie games today are not what they were 5 years ago. That's not a problem but a change I had to adapt to.

Sometimes I feel stuck in the 90s and noughties where the gaming scene was used to an assessable number of genres. When I'm pondering on which game I want to do next there are always the same old genres popping up in my mind. They seem to be deeply ingrained in my game design process. On the one hand that's not a big problem. On the other hand there's the need for a new twist in old concepts. Following trodden paths works for niches. The bad news is that most of these niches are already occupied, see Spiderweb Software or Wadjet Eye for example. Sorry, get your own territory.

Making just good games is no longer applicable. You have to make great games, hilarious games, impressive games, bold games, tragic games, games which outperform the other games in your genre. Exceptionality is king. Otherwise journalists, bloggers, Youtubers and Twitchers won't have a reason to choose your game over Battlefield X or Mario Y.

IMHO there is only one factor which has to be considered for indie games to get a chance for success: innovation, in any way you can think of.

The usual one-sentence description for your game is pointless. What counts is the emotional player-to-player recommendation like "dude, you have to play this because [your game's reason to live]!". This is the very reason why things go viral. And that's the hard part of todays indie game dev.

Often I'm wondering where designers get their novel ideas from, the fresh stuff which festivals shower with prices and the media craves for. I no longer think this happens inside the gaming industry. For me playing games is no longer a source of inspiration. Maybe it never was. Designers always looked out for different impressions like movies, books, theater, history or the everyday life. So it's time to abandon the retro fixation and forget the rules from the days of old. The muses are out there, outside the games.


In Fall 2015 I've started body building. Not the Ronny Coleman way but the Joe Higashi way. :D

The repetitive nature of lifting weights made me think about game dev. You need plenty of repetitions to see any results. So what is the difference to making games?


Bring in the reps and get better. No excuses.

This is why I've released Nordenfelt on Steam about two weeks ago. I've learned two important things while doing this:

  • Your sales are proportional to your fanbase size. So get millions of fans before release. Yeah, that's easy...

  • Keep going!

This is why I'm starting all over here at Black Golem. The whole game making shebang isn't different to any other discipline. It takes 10.000 hours to get good. Or 10 games. Maybe more, maybe less. Who cares.

I have no clue what the next game will be. I can't even believe I've finished the first one after 6 looooong years! But I did and now I'm learning the marketing stuff, step by step. Growth is inevitable.

Game #2, I'm coming!

"Now I'm back in the ring to take another swing" - AC/DC


Read more about:

Featured Blogs
Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like