Why have casino apps have become so popular?

The casino world has been revolutionised over the past few years with a wave in the popularity of mobile apps. They have changed the way we play online casino games, as well as how we consume them and what we expect. 

So what's behind this phenomenon? A big factor has to be linked to the change in the way we play games and consume media in the modern era. With the rise in smart phones, everything can be done on the go. It's what we expect, allowing us to occupy ourselves in any free moments throughout the day. This is particularly true in the case of mobile game apps, which provide commuters with the chance to kill those boring hours on the train, or for workers to enjoy a quick game on their lunch break.

Another reason is the growth of online casino games in general. Long gone are the days when roulette, poker and slot machines were confined to casinos in London or Blackpool or even Las Vegas and Atlantic City. Without having to register as a physical casino member, UK residents can jump online and choose from a plethora of different games, from traditional casino options, complete with the realistic sounds and effects that you would associate with a casino, to themed slot machines that provide the graphics, excitement and multipliers you would expect in real life. 

Take the Jammy Duck app for example; it features a number of popular themed games, from Magic Portals to Millionaire Genie and Raging Rhino, all specially designed with the user experience on a mobile device in mind. There is a welcome bonus for new players - another reason why many are becoming switched on to the convenience and potential winnings that are all available at a tap of their phone. 

Casino apps have taken this one step further. Now players don't have to be confined to a study or living room in order to enjoy the thrills and spills of casino game play. The huge number of public spaces that offer a wifi connection, and range of 3G access points available on our phones, means there is no shortage of opportunities to experience casino gaming, wherever you are. According to research from GlobalWebIndex, which surveyed over 170,000 internet users, a remarkable 80% of adults now own a smart phone, underlining their status as an essential item for everyday life. 

Effective marketing has contributed to the movement of casino game players on to mobile. The big mobile casino app companies have been known to sponsor major sporting events, further cementing their place in the consciousness of the British online casino game player.

As the market for mobile casino apps grows, there is likely to be more good news for players, with an ever increasing number of competitive promotions and bonuses being marketed, as the main online casino provider’s battle for a share of an increasingly lucrative sector. Graphics and game play are also likely to be enhanced in a bid to attract fans of video games to the casino world.