THQ Extends Nickelodeon

THQ and Nickelodeon are extending their licensing agreement beyond Rugrats. THQ has grabbed the rights to create interactive games based on the popular Saturday morning shows Sponge Bob Square Pants and Rocket Power. "Nickelodeon remains one of the most innovative kids' programming creators in the business," said THQ's Germaine Gioia, "The unique characters of SpongeBob SquarePants and Rocket Power provide the perfect foundation for games kids of all ages will love to play over and over again." The deal runs through 2004.