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Sony Sells European HQ

Sony will reportedly sell its Sony Center European headquarters, including its Berlin entertainment complex, to a Morgan Stanley-funded consortium, in a deal valued from $940 million to $1.13 billion, though the company will maintain primary tenancy of th

Leigh Alexander, Contributor

February 29, 2008

1 Min Read
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Sony will reportedly sell its Sony Center European headquarters, including its Berlin entertainment complex, to a Morgan Stanley-funded consortium, in a deal valued from $940 million to $1.13 billion. According to Reuters, Sony plans to remain as the main tenant in the building, which receives more than eight million visitors a year. Though a spokesperson told Reuters that the complex initially cost 750 million euros ($1.13 billion) to develop, Morgan Stanley declined to discuss the transaction. Sony's own sales figures have suggested that the UK market currently accounts for around 10 percent of Sony’s PlayStation 3 business. Recent hardware estimates revealed by Electronics Arts suggest that 2.8 million PlayStation 3 have been sold in Europe as a whole, with the company expecting the console to sell between 5.0 and 6.0 million units in 2008 – compared to 1.5 to 2.5 million for the Xbox 360.

About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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