Sony Promotions

Sony Computer Entertainment America is making some changes in the head office. The company is promoting two long serving executives to the title of senior vice president. Andrew House, who's past accomplishments include the marketing program that made Playstation a household name, will handle the day to day management of SCEA's third party program, including licensee relations, product planning, and strategic relationships. Jack Tretton, a founding member of SCEA, will look after sales and distribution as well as merchandising and channel marketing. "As we prepare to launch the long-anticipated Playstation 2 computer entertainment system, we understand the importance of further strengthening our management team so that our valued retail and third party partners are supported by seasoned executives that can ensure the broadest continuing support for the platform," said SCEA President Kaz Hirai.