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Mattel Interactive is rapidly losing value as the company fails to find a buyer. When Mattel put its interactive division on the market five months ago analyst felt that ...

Quang Hong

September 12, 2000

1 Min Read

Mattel Interactive is rapidly losing value as the company fails to find a buyer. When Mattel put its interactive division on the market five months ago analyst felt that it might fetch bids as high as $1 billion, less than a third of what Mattel had put out when it purchased The Learning Company. Mattel's treatment of the division as a discontinued operation, along with the sale of Mattel Interactive's interest in Cyber Patrol, has brought estimates down to $300 million.

About the Author(s)

Quang Hong

Blogger

Quang Hong is the Features Editor of Gamasutra.com.

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