Sega Price Cut

Sega is dropping the price of a Dreamcast in an effort to lure console gamers to its online services before Sony's Playstation 2 ships. The company has set a price point of $149 for the console, an expense potential buyers can wipe out entirely by participating in Sega Net's $150 Internet service rebate scheme. Sega is also tempting consumers by confirming the imminent arrival of anticipated online multiplayer games NFL 2K1 and Quake III Arena for Dreamcast. "We are confident that our combination of great hardware, unsurpassed title lineup and the industry's first-ever online console gaming network will prove irresistible to consumers," said Sega of America President Peter Moore, "especially those who may be frustrated by the lack of availability of other game systems this fall."