Sega MTV

Sega of America is once again sponsoring the MTV Video Music Awards. Sega is using the award show to launch a new, multi-million, advertising campaign in support of it Sega Net online gaming ISP. Space Channel 5's Ulala will present the award for best dance video. "We introduced Dreamcast last year during the [MTV Video Music Awards]," said Sega of America's Joe Cully, "This year we'll use this show to introduce an audience of 22 million to SegaNet."