Sega Jumps In

Sega of America is preparing to profit from Sony's PS2 shortages. The company is reporting that it has created a stockpile of Dreamcast consoles, with the hope that disappointed would-be Playstation 2 buyers will pick up Sega's machine instead. "We didn't believe they would be able to ship a million units at launch and we've been building inventory in anticipation of that," said Sega of America CEO Peter Moore, "The announcement has created ripples of panic throughout the retail community and we are positioned to take advantage. There's got to be something under the tree on December 25."