Sega.com Hong Kong

Sega is making a move to expand its product reach in Asia beyond Japan. The company is forming a Hong Kong office of Sega.com to introduce the Dreamcast, Sega Net, and Heat.net to players in Asian markets. Sega.com Asia, as the office will be known, will serve as Sega.com's exclusive agent in the Asia Pacific region and will go beyond the scope of Sega.com's online gaming network by taking responsibility for the marketing and distribution of Dreamcast hardware and software. Sega.com Asia will also spearhead the localization of games for its newly served markets. "Expanding our presence in Asia is a great opportunity to introduce the advantages of Sega.com and Sega Dreamcast to one of the world's largest growth markets," said Sega.com CEO Brad Huang.