Sega Broadband

Sega is looking to keep up with Sony by offering broadband access. The company is launching broadband service for Dreamcast in Japan next month. The service with start in conjunction with 40 domestic cable television providers, and will eventual grow to include 200 providers. Sega will sell an adapter to connect the Dreamcast console to cable line Internet systems, and hopes the move will provide a boost in Japanese Dreamcast sales. Sega also has plans in the works to sell game software directly to broadband users in the future. The broadband service launches on July 15.