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October 7, 2005
1 Min Read
Kohnke Communications has announced that it will be holding a one-day PR For Games conference at the Fairmont hotel in San Francisco on November 3rd. According to the company, "the program is targeted at interactive entertainment PR and marketing professionals, and attendees will walk away with practical information that will help make future campaigns a success." The morning keynote speaker will be Doug Lowenstein, president of trade body the ESA, and Joe DiNunzio, president of 42 Entertainment - the creator of the “ilovebees” alternate reality game ad campaign for Halo 2 - will be giving the afternoon keynote, presenting a case study on the campaign, and discussing broader issues related to alternative PR and marketing efforts. In addition, the preliminary speaker list includes representatives from Game Informer, Konami, Spike TV, Sega, San Jose Mercury News, Midway, Koei, Computer Gaming World, Vivendi-Universal, GameSpot, and more, and panel topics include Broadcast PR; Beyond the “Review Haiku” – Securing Expanded Mainstream Coverage; PR Past the Cover; Giving Good Demos; Marketing PR to the Company, a special Editors-in-Chief discussion, among others. More information on the PR For Games Conference is available at its official website.
About the Author(s)
Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.
He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.
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