Nintendo U.K Distribution Changes

Nintendo is taking control of its U.K. distribution. The company will establish a new office in Surrey to handle the sales, marketing and distribution of its own catalog. Previous distributor John Menzies Plc will close its THE Games division, the unit responsible for Nintendo distribution. "The establishment of the branch office in the U.K. is part of an overall strategy by Nintendo to take control of key European markets and centralize distribution out of its European distribution center in Grossostheim, Germany," said Nintendo of Europe's David Gosen.