Naughty Mario

Nintendo is looking to stamp out the use of its characters in the promotion of adult Websites. The company has retained online intelligence firm Cyveilance to identify unwanted association between Nintendo's game properties and sexually explicit Websites. "The Nintendo brand is synonymous with high-quality entertainment, and we are very concerned about sites that are using our popular icons, such as Mario Bros. and Pokemon, to promote explicit adult content,'' said Nintendo of America General Counsel Richard Flamm.