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Q&A: Christopher Payne-Taylor, AdMEQ&A: Christopher Payne-Taylor, AdME
AdME stands for "Advertising-driven Mobile Entertainment" and the company has just launched GuitarStar, a music-driven mobile game akin to Guitar Hero. Games On Deck talks to AdME director of marketing Christopher Payne-Taylor about the company's plans for the title as a platform for emerging bands and established brands.
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