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Microsoft Re-Iterates Goals, Post-Xbox 360 European Launch

Following <a href="http://www.gamasutra.com/php-bin/news_index.php?story=7404">today's news</a> that the Xbox 360 has proved to be the fastest selling home console of all...

Simon Carless, Blogger

December 6, 2005

1 Min Read

Following today's news that the Xbox 360 has proved to be the fastest selling home console of all time in the UK, beating the previous record holder, the GameCube, with an estimated 70,000 units sold in the opening weekend, Microsoft has released a statement re-affirming its intent to restock the console often, and to deliver 3 million consoles worldwide over the first three months. According to the company's statement: "Xbox will be replenishing stock at retail over the coming weeks and into 2006, so anxious gamers should continue to check back at their local retailer." Neil Thompson, Senior European Regional Director, Home and Entertainment Division, added his own placating message: "The demand for Xbox 360 has been incredible and we are well aware that many gamers are disappointed to have not got their Xbox 360 on day one. We are working around the clock to manufacture as many Xbox 360s as we can and are replenishing retail stores in Europe in the weeks coming up to Christmas." In addition, the release carried comments from Lisa Morgan, UK Managing Director GAME, who announced: "Xbox 360 sales have been tremendous this weekend. We have sold out almost all of our initial allocation over the weekend, and have seen great sales on games and accessories too. We will be getting more stock in over the next few weeks and expect similar levels of support from consumers and expect the exceptional levels of demand to continue."

About the Author(s)

Simon Carless


Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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