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K2, PlaySpan Partner For In-Game Commerce

Online game publisher K2 Network and in-game commerce network developers PlaySpan have announced a multi-year, multiple title exclusive agreement that will integrate PlaySpan's client into a variety of K2 games, enabling users to access an open market for

Leigh Alexander, Contributor

October 2, 2007

1 Min Read

Online game publisher K2 Network and PlaySpan, developers of an in-game commerce network, have announced a multi-year, multiple title exclusive agreement to make PlaySpan K2 Network’s official in-game marketplace for virtual goods. Silicon Valley-based PlaySpan recently announced it had secured $6.5 million in Series A funding to position itself in the virtual goods market. PlaySpan pegs the market for in-game commerce at $2 billion this year, as real money transactions (RMTs) see wider adoption. At the time of the funding announcement, PlaySpan said it is building a network for microtransactions and in-game financial exchanges to enable more publishers to integrate commerce into their games. Now, PlaySpan's in-game client will be integrated with K2's online games, creating an open market for virtual goods within them. “A large segment of our gamers enjoy peer-to-peer commerce as a part of their game experience and we want to respond to our gamer’s needs,” said Joshua Hong, Co-Founder & CEO, K2 Network Inc. “PlaySpan is leading the category with its in-game widget technology and peer-to-peer micro-transaction network which greatly enhances the game experience and we are excited to be one of the first to provide this truly integrated user experience.”

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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