Infogrames' New Label

Infogrames is expanding its North American operations with the creation of a new publishing label. The new I-Stars brand will be headquartered in Los Angeles and will focus on family, handheld, and movie license titles. Infogrames has lured THQ board member and vice president Mike Haller to head up the new office. The company plans to consolidate its existing licensed publishing business in part by relocating its San Jose based Warner Brothers product line to the new I-Stars location. "We also have aggressive plans to seek out a variety of hot licensed film, book and television properties," said Infogrames CEO Bruno Bonnell.