Hasbro Expands NASCAR Deal

Hasbro Sports has expanded on an earlier NASCAR licensing agreement by signing up 29 top drivers. Deals were reached to allow Hasbro to feature the drivers, their teams, and there cars in a range of mass-market NASCAR themed products that the company plans to roll out beginning next year. "Attracting so many of [the drivers] at this stage has hugely added to our plans for 2000 and beyond,'' commented Hasbro Interactive President Tom Dusenberry. Multiyear agreements were reached with Dale Earnhardt, Dale Earnhardt, Jr., Bill Elliott, Jeff Gordon, Bobby Hamilton, Ernie Irvan, Kenny Irwin, Dale Jarrett, Chad Little, Bobby Labonte, Terry Labonte, Kevin Lepage, Sterling Marlin, Mark Martin, Jeremy Mayfield, Joe Nemechek, Steve Park, Adam Petty, John Andretti, Johnny Benson, Jeff Burton, Ward Burton, Kenny Schrader, Mike Skinner, Tony Stewart, Kenny Wallace, Rusty Wallace, and Michael Waltrip. Racing legend Richard Petty is also on Hasbro's roster of NASCAR drivers.