3DO Beaten by Snuggles

A Federal court has again granted an injunction to prevent 3DO from using its 'Tready Bear' character in ads promoting Battle Tanx. The action was brought by Unilever, who felt that the character was an infringement on the copyrighted 'Snuggles' bear which the company uses to promote it fabric soften brand. Unilever was granted a permanent injunction against 'Tready' and 3DO on the same grounds last January, and a Federal judge deemed that 3DO's conduct in the most recent ad constituted willful conduct to dilute the Snuggle brand.