In the video game industry, many professionals have used the terms "marketing" and "PR" interchangeably in major industry presentations, which can cause confusion for newer industry professionals that are actively seeking support for their games.
With that being said, I've put together an introductory video that goes over the differences between the tasks you would typically see a marketing team doing vs what a PR-focussed team would do. This includes specific tasks, specialties and goals that are associated with the terms "marketing" and "PR".
I hope this video helps teams better identify the right individuals and studios to partner with.
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The Differences Between Video Game Marketing and PR
There are plenty of resources available when it comes to marketing and PR. However, there aren't many resources that draw a line in the sand between the two services, which can result in confusion. My goal for this post is to resolve this issue.