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Former PlayStation exec Roberto Barrera is now head of Netflix's video games strategy

Barrera spent over a decade at PlayStation before departing his role as senior director of corporate strategy in February.

Bryant Francis, Senior Editor

March 9, 2022

1 Min Read
The logo for Netflix Games

Former PlayStation exec Roberto Barrera has been hired as Netflix's "head of gaming strategy, planning, and analysis."

Barrera shared news of his hiring over on LinkedIn, where he stated that he hopes to help "elevate gaming through a unique offering that could only come from Netflix" using new tech and content.

Curious what made Netflix interested in PlayStation's former senior director of corporate strategy? Well he did also help with PlayStation's existing subscription streaming service PlayStation Now for nearly three of his eleven years at the company.

Those positions saw him leading PlayStation Now's strategy and business planning division, as well as the strategic analytics team behind the service.

Netflix's game offerings launched last November as a sub-section of the Netflix mobile app. Netflix's games division is run by Mike Verdu, who was hired by the company last summer. 

About the Author(s)

Bryant Francis

Senior Editor, GameDeveloper.com

Bryant Francis is a writer, journalist, and narrative designer based in Boston, MA. He currently writes for Game Developer, a leading B2B publication for the video game industry. His credits include Proxy Studios' upcoming 4X strategy game Zephon and Amplitude Studio's 2017 game Endless Space 2.

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