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We asked our readers: "Do you think that retail prices for next-generation games need to increase? " With so many responses, it's clear this is a hot button issue among our readers with a great deal of them feeling quite strongly on the subject.

Quang Hong, Blogger

April 6, 2005

33 Min Read

Last week's Question of the Week was: "Do you think that retail prices for next-generation games need to increase? " With so many responses, it's clear this is a hot button issue among our readers with a great deal of them feeling quite strongly on the subject.


Illustration by Adam Reed


There were those who felt that with bigger teams and bigger games, the next generation of games would have to bring bigger prices.

The cost of creating games continues to rise. So in order for developers to stay in business and continue making games, either the prices must increase or the market must expand.
John Bolton, Page 44 Studios

Yes, to be profitable, I think the costs will have to go up. Its unfortunate, but I don't think sales will increase enough to cover development costs otherwise. Conversely, I think that PSP and DS games should go down, as they can be made with smaller teams.

As the costs of making a videogame increase, the expense must be recovered somewhere, so for the short term, yes. One thing that tends to be forgotten is that as the number of polygons that you can render each frame goes up, someone has to create the content that uses those polygons. A better solution for the long term would be to figure out a way of generating game geometry that scales better. If content creation tools cannot keep pace with the increasing complexity of the target platform, costs of developing games will continue to spiral upward.

Games have been approximately the same price point for twenty odd some years. It's really weird that everything else goes up in price, and not games, or game systems. I remember the original Nintendo system coming in at around 400, dropping steadily to the 199 range. Games were around 60 bucks. I think price points that reflect inflation might be a start, especially in consideration of AAA titles, and the increasing cost to produce them.

There will definitely be some moaning and groaning from consumers if there is an increase in the price of new releases. The typical price that we think of for video games now is $49.99 for the typical brand-new, highly-anticipated title. Most consumers do not know about the amount of money it takes to produce a game and how spending that $49.99 on that game will support that company so they can continue to make better games. So, if the technology calls for higher production levels, then yes, games need to increase in retail prices if the company honestly feels it is needed.
-Erica Johnson

I believe they do, but maybe not for the reasons most people are thinking (rising cost of production, etc). I would like to see game prices increase in hopes that increased cost would prompt the audience to be more discriminating in their tastes, and thus cut back on the number of overall crappy games being produced. At the moment it seems that so many games are thrown together piecemeal simply because they can generate enough sales to make a profit with a pretty box and little else - hopefully a higher cost to the consumer would cause them to think twice.
-Evan Rothmayer, ISU

Tricky, as the cost of development appears to be going up for next gen consoles, I expect that this will even out over time, so it's a hard one to answer, working at a publisher I guess I should say “yes”?

If the games are going to be of higher quality, as it seems they will be from early visuals and speculation, I say YES! We griped about the prices of movie tickets being raised but we have pretty much become accustomed it and the movies that we see today are not of better quality, longer length or more enjoyable than those of the past. So if we can pay more money for the same quality movies, there shouldn't be any problem with paying more for games. Especially since they will provide better graphics, more interactive level designs, and more hours of gameplay than previous gaming systems. And don't forget that to make these higher quality games developers and everyone else involved in the process will have to put in more hours of work especially at first when everyone is becoming accustomed to working on these new systems.
-McConnell Lamarre, Brandt, Steinberg & Lewis LLP

Yes, but only if that increased price goes entirely to the developers who are facing the increased costs of creating next generation content. I'd hate to see more of gamers' money falling into the hands of greedy publishers who really don't have any increased costs as a result of the next generation technology. However, the developers need to realize that next generation technology does not instantly make a good game. There's no point in spending millions extra just to create fancier graphics or sound when you will make gameplay suffer as a result. A better solution to cope with the higher costs of next generation games would be to just plain get rid of the publishers and retail stores all together. Having everything as a downloadable purchase ensures that all of your money is going straight to the developers who deserve it. Effective retail prices could drop but only this time, the developers will get their fair share of the deal.

I think that it is going to increase. With the increase in everything else, increasing the price for the disks or cartridges would help balance out the price income.
-Jeremy Smorgala

I feel that the price of the games need to be relative to how good the game is, who is making the game, and how long it took to make. When Microsoft makes Halo 3 and Nintendo makes Super Smash Bros. for the Revolution, games will take longer to make, cost more money to make, and cost more money to market and promote. Honestly there are some games that come out for fifty bucks right now, which take six months to make, and cost a very small amount of money to make in comparison to the game giants ten bucks. So if a company like Microsoft spends ten times as much money on a game to make...yes, it will be a better game and more people will buy, but they also deserve to charge more for their games.
-Brooks Pentheny, Microsoft

Software prices for gaming consoles are likely to be on the rise whether the consumer likes it or not. The interesting part about the price increase is that it is not really coming from the cost of development which is only incremental. The real cost increase comes from following the movie industry where a $100 million movie only cost about $20 million to make, but they spent another 80 in marketing and advertising. Notice how PC games are not really advertised on television and pricing is fairly competitive, but console games run prime time spots on some channels and their prices are on the rise again, using the new game systems as an excuse.

I think that companies need to do everything in their power to keep prices at the current level. We have already seen that these prices do pretty well at making billions of dollars for the industry, so why increase? Greed? At the same time a slight increase to offset new technology costs may be hard to avoid. However if a price increase happens, all titles for current systems should be lowered to help offset the cost and also open gaming up to a larger crowd.
-Tony White, NovaLogic

Lower Prices and Price Flexibility

Some respondents felt the opposite; that lower prices or a more flexible pricing structure were the way to go, arguing that such a move would actually generate more profits by growing the audience. Some even felt that shorter, significantly less expensive games would require less of a time investment to draw in the time-poor casual gamer while the lower price would make games a more casual purchase.

I believe we need a multi-tier system. My suspicion is that many blockbusters (non-Sims blockbusters, at least) are purchased by hardcore players who are addicted to a specific genre. They need their fix and are willing to pay extraordinary amounts of cash to get it. If you really loved GTA2, is a mere 10 dollars going to get in the way of buying GTA3? Probably not. Publishers can and will take this large, money rich population of fanboys to the bank. On the other hand, there are more casual gamers who see gaming more as entertainment and less as a lifestyle. If we want to encourage women and non-gaming men to partake of our games, we need to price at a level that removes purchase barriers and matches up with the consumer's expectation of a casual 'spur of the moment' purchase. If you want to see this theory in action, just look at the prices for a DS game vs. a PSP game.
-Daniel Cook, Anark

Quite the contrary. Games prices need to significantly decrease. We keep talking about mass market, but even the largest hits are laughably small in terms of possible mass market penetration. The early adopters (geeks and technophiles) don't mind paying a zillion dollars for their priced toys, but with any technology prices are substantially lowered before the mass market takes them on. Why are we not following that model with games, and yet keep dreaming of breaking into the true mass market (which is a hell of a lot bigger than what The Sims, Myst, or Half Life have sold). Yes, it is a catch 22, a dramatic increase in sales are needed to warrant a price point of say, 10 dollars for a new AAA title, but that critical mass will not occur if we don't lead the way. Are the customers going to take that leap of faith on us? I don't think so; it is not like there is no other entertainment available out there. We want it, so we need to make the bold move.
-Marque Pierre Sondergaard, Powerhouse

I think the pricing model for games needs to be re-thought in general. The console manufacturers have (understandably) feared repeating the Atari cartridge game price meltdown of the early '80s, and have kept a very tight rein on game prices. More flexibility in pricing would encourage more game innovation. The current "one price fits all" business model is too limiting.

Definitely not! I'm sure publishers and platform-owners will argue about the rising costs of development (true to a certain extent), but we're talking about _games_! It's recreation/entertainment and therefore I argue we must find a way to keep costs low, especially if we want the holy grail of mass market adoption! I can't believe that the costs of duplicating DVDs are rising! If I can purchase a AAA Hollywood blockbuster movie, that cost the studios $100M USD to make, for under $20 USD then I think we need to take a long hard look at why the price "needs" to increase.

No, I believe that the games that are created need to be more diversified so that a wider audience will be buying those games thus relieving the need for companies to raise the price.

I don't think it is necessary or desirable to increase prices for next generation games. First of all, current game prices are already very high. The high prices make it hard to open the market for non-hardcore gamers. Not many casual gamers would shell out $50 or $60 for a game they may only end up playing for a few hours (not many people can afford 30+ hour games, and not many would actually want to either). Second, I believe a major reason development budgets are ballooning is because many developers are trying to make up for the lack of ideas with ever more convoluted games. They are trying to put every feature they've ever heard of in a game in a desperate attempt to give gamers more reasons to buy the game. Many games today try to be a FPS, strategy, fighting, shooting, driving, and cinematic game all at the same time. The end result: more developers are needed to build all the features, and more marketing needed to try to make it the big hit that it consequently needs to be. In conclusion, I think that a better approach would be to create smaller, cheaper games that concentrate on fewer things but do them better; and try to reach a wider audience by creating more games with unique features rather than fewer games that try to please everyone.

Retailers take about 45% of the cash paid for a videogame. Developers get about $1 from every $35. The truth is that dev costs are totally irrelevant and have been for several years. Most consumers are unaware of this and would be furious to discover it. Retailers are unquestionably the 'secret villain' of the games industry. Remove them from the equation via digital distribution and I think you'll find that the price could actually come down. But they won't, because publishers are greedy too, and will keep the difference for themselves.

NO! In fact, I think they should decrease. I think sales would increase if games were less expensive. I'm much more willing to spend $25 than $50 for a game. Personally, I usually wait until the game appears in the bargain bin or buy it used.
-Rich Cacace, Pensacola Junior College

No. If anything they should decrease. By increasing prices you lose the "spontaneous buy" option. When games cost $50 or more people have to "budget" when considering a purchase. If the price were around $25 your average gamer would not be as careful when making a purchase.
-Richard Cherry, York Int

No. This would only encourage people to wait a few months or more for prices to decrease.
-Chris Wood, Victoria University Wellington

No. Not only do retailers like to maintain that key "under $50 price point" but increased price stands to make for ballooning budgets that will most likely strangle innovation. I guess it'd be okay to charge more for the big budget blockbuster games but those games should not make the smaller games more expensive to make and sell. I'm hoping there will still be smaller budgeted next-gen games.
-Nat Loh, Toys For Bob

No. Games already cost too much these days. The standard $50 price tag is one of the main things that keep games from becoming more mainstream. If we were to lower the standard price to about $30 I think many companies would see their profits double from increased sales, if not more. Raising prices will only turn away casual gamers and encourage piracy to rise. One of the main reasons people say they pirate games is because they can not afford them.
-Derick Eisenhardt, Electronic Boutique

With the game industry model mimicking the movie industry so much, I believe video games should cost no more then the blockbuster DVD movies you find at the store.
-Jason Blazkiewicz, Akurasu

Blockbuster titles may be able charge those special edition prices to everyone, but most games can't be sold for more than fifty bucks. If game prices go up, the used game market will continue to expand, and the number of independent developers will continue to diminish. I believe game experiences need to get shorter and cheaper in order to increase audience size and game quality. If we want our industry to become like the movie or magazine industry, not only must we provide top-notch content at an affordable price, but we must also provide content that doesn't force our customers to sacrifice their careers, families, or other interests to enjoy.
-Jordan Blackman, NovaLogic

It would probably only hurt the market. If prices of games are increased, more pirating will probably occur. Ironically, I think reducing the prices might yield better profits.

In most cases they are already higher than they should be. I think the industry should move to even more price differentiation, with games available in a wide range of prices depending on production values, franchise costs, etc.
-Marc Ordinas i Llopis, Tragnarion Studios

No, if anything they should decrease to open in up to a whole new group of purchasers. There are tons of people out there who love to play but just can't afford it. Lower the price and I think they would sell enough more to easily offset the loss.
-Jeff John, Jeff John Sculptures

While I acknowledge that overall profits need to increase in order to avoid further studios closing as we enter the next generation of consoles, I don't think a higher price is the answer. In our industry, the best games finance the rest. This is what separates us from something like the movie industry where even an average title will appeal to enough people that it will likely make a profit. So I think the answer, ironically, may lie in lowering retail prices. Gaming needs to keep expanding as it has in the past, but gamers also need to buy more titles, and this can only happen via a more mass-market price.
-Robert Green, MDS

No. Rather, I believe the retail prices would need to decrease. With the expansion of the video gaming market, the decreased prices should open up the video gaming market to countries which have yet to fully welcome it yet, and would decrease piracy to an extent.
-Zhansheng Phang

Piracy and the Secondary Market

In connection to lower costs, piracy and used games were also in the minds of our respondents. Many felt that lower prices would go a long way in reducing the amount of video game piracy.

No! I think we are at a plateau in game pricing, even at this stage the price of a game is a strong incentive for software piracy. Also, we are not really seeing anything revolutionary for higher prices to make market sense, no big jump in quality to equalize the price/quality ratio, just better graphics (exciting, but not revolutionary better) and clearer sound. No new and improved method of player interaction with the game; no assurance that the all new and higher priced games will offer consumers a superior experience to warrant the price hike.
-Jake Wolf, CleverDesign Entertainment

The idea that next-generation retail prices should increase is nonsense. A rise in prices will only drive a greater percentage of users to the shady depths of piracy. A move toward lower pricing would make more sense, and should be done as a mere first step toward a business model more like iTunes.com than your local game shop. Look at what happened to the RIAA (or more recently the MPAA) - if the videogame industry does not learn from the mistakes of the past it will be condemned to repeat them.
-Matthew Wilson

No, they do not need to be increased. For the most part I wait for the price to drop or for a used game to become available with the prices today. If the prices increase, I think more people will just rent the games or try and copy their friends' games. If the cost of making a game is so large that it's sales can not make a profit then the game probably sucks in the first place and the ideas behind it where not well planned. Just because you can hire 100 artist and programmers does not mean you will end up with an enjoyable game.
-David Morton, The World Bank

No. Games are expensive enough. People will buy fewer games if they're more expensive, or wait until they can find a used copy for less money.
-Carolyn Begle, Stardock

I think they're already too expensive. Most games I buy are used... and I even wait a few months for the prices to drop. New games are already priced at around $70 CDN... that's almost 3 times as much as new movies on DVD... and in my opinion movies have more replay value than most games do. I'm probably being a little too drastic... but more expensive games are going to kill the market. People are going to flock to the games that get all the hype, and then they won't be able to afford much else. Things are going to get too competitive... might be a “rich get richer... poor get bought up” kind of scenario.
-Giles Ching

No, absolutely not. Piracy will only be buffed up if that happens. Costs need to be reduced in order to make the buyer buy original copies rather than illegal ones. In countries like mine (Mexico) people buy PC games a lot; however they don't buy the original copies because of the high prices. If a decent price is offered, piracy will diminish and stop being the nuisance it has become.
-Alfonso Mauricio Camacho Ortiz

To be truthful, I think that retailers already make too much money on games. The developers and producers don't get a fair cut in the present process. If there was a way to increase that percentage without retailers raising their prices, sure. How many kids out there really have $50 in their pocket for a new game every week? How many adult gamers should actually spend $50 or more per week on games? Until the Federal minimum wage increases, the game industry and retailers should think about selling more for less. Increase your audience, have loyal followers, make more money. Raising prices will only drive more people to eBay to buy stolen or used wares.
-Christina Bergschneider

No, increasing prices will increase software piracy. Only by lowering the prices can piracy be fought.

$50 - $60 for a new video game that will roughly provide you nearly 100 hours of gameplay is in fact well worth it. Of course there is a price tagged with technology, but if you start raising a consumer norm like this - the end result will be piracy to a new level.
- David McGraw , Kansas State University

No! buyers already find too much incentive to pirate games because of the cost. Increasing prices can only encourage this behavior.

Cost Control

Some felt that rising costs was an internal problem that needed some form of internal solution:

No. I think the prices need to stay the same for the consumers benefit, and also I feel this might help our industry find better ways to manage our projects and finances to bring down costs and increase sales potential. Raising prices and having the consumer carry those cost burdens is the easy way around the financial issues.
-Jon Galloway, Rockstar Games

It doesn't need to increase as long as the videogame industry comes up with ways to be more efficient in terms of production. A price increase would take us one step further away from growing our audience.
-Carlo Delallana, Ubisoft

Do I expect the price to go up? Yes, slightly. But does it require the huge increase that all the publishers are pointing too. I seriously doubt it. In order to be successful in the next generation, companies will need to make use of tools that will reduce the production times greatly. It will need to be an era of smarter development. The idea of throwing 300 developers at the project to get it done is utterly ridiculous. If smart and efficient tools are evolved, then the content can be created without overly straining budgets. Will this stop publishers from raising the prices as much as they can? No. The publishers are taking advantage of the jump to next gen to pad their profit margins. There's no need to drastically up the price. But why not do it when you can and make a ton of money with it. That's just the way it goes. Too bad it sucks for everyone but the fat cat at the end of the receiving line of the cash flow.

No. Although production costs continue to rise in the videogame industry, an increase in retail prices is not necessarily the answer. Costs also continue to rise in other similar entertainment mediums, such as motion pictures, music and television, however, these costs aren't necessarily passed on directly to the consumer. Average movie ticket prices have increased throughout the years, but not as dramatically as the revenue generated by these films. CD and DVD prices continue to fall, yet the music industry continues to generate billions of dollars in annual sales. Television production costs have increased dramatically per episode, on average, but execs have found creative ways to bring in new network dollars, either through product placement, banner ads or in-show endorsements. Maybe it's time the game industry does the same. As videogames are beginning to earn the same respect for their artistic creativity as other forms of entertainment, perhaps it's time for the gaming industry to be equally creative with its financing.
-Mark Mazure, Midnight Sun Entertainment Group

No, the designers and publishers need to find a way to either eliminate some of the over the top costs or at least minimize this and pass this savings on to the consumer. They invest in development time for the latest and greatest new graphic look and neglect the storyline and playability of their games. Hopefully they will soon realize that players want better playing and interesting games, not the latest bump map or animation process.
-Eric Tomlinson, ImagiNet Games

No, We Need to Explore additional Revenue Streams

In relation, some felt that there were still untapped revenue streams for the game industry to take advantage of:

No, and for the simple reason that advertising in games has the potential to actually lower the price for next-gen games. Now this is a subject of some debate, but I think in-game advertising can be done in a manner that gamers will not resent. In Enter the Matrix, it was done very poorly and we all noticed. Placing Powerade machines at random throughout levels is not the way to go, but imagine if it was done it a way to add realism to a game. Many racing games already have it in place. The cars themselves are ads, but the levels have banners, billboards and various other forms of advertising in them. Now imagine this in other genres. If you are playing the next GTA and you drive by a billboard for Axe deodorant you won't deem it out of place. It seems logical in a world simulating reality. What about in Madden 2006 if the stadiums had Budweiser logos on them. This adds even greater realism to the game and it does it in a way that can generate revenue and keep gamers happy. I believe that this is something advertisers will jump on. If we stay with the Madden reference imagine 3 or 4 million gamers playing at least 20 games of Madden that is 60-80 million times the Budweiser logo is seen and that is a conservative estimate. If game designers are smart about the way they use in game advertising there is no reason next gen games can't cost less than they currently do.
-David Owen Jr.

No. I think that alternative sources of revenue should be looked into. Advertising in games is the biggest and best example of this. Use this revenue to offset the increased development costs.
- Elijah Sears , U.S. Army

Increasing prices would, in my opinion, result in a narrowing of the overall games market and looking at how few titles share the majority of revenues today it would only mean that there is a smaller pie to share in the next generation round. Something must give, however, when compared to today's price structure. The general opinion is that next-gen development will be more expensive than developing for current platforms. If that is the case, then we need to increase the retail price of next-gen games or someone along the chain from developer to end-customer needs to lower their margin. Either that or we need to look at additional revenue streams to cover the development costs. People keep comparing game prices to movie ticket prices or DVD prices and looking at that you can say that game prices are quite high. You must keep in mind though, that more often than not the movies have a few more revenue stages than games: box-office, pay-tv, cable, broadcast sales, corporate sales, rental, and retail sales. Games only have rental and retail sales. Maybe something could change?
-Soeren Lund, Deadline Games

The game market isn't growing fast enough to support the current revenue per unit sold, compared to the expected increase in game budgets. So, extra money is going to have to come from somewhere. It might involve a price increase at retail. It might involve in-game advertising, or some other alternate revenue stream. Or it will show up with game budgets that aren't as high as projected. Or, the companies that try to make ultra-big-budget games will lose their shirts and be a lesson to the rest of us...
-Ian Schreiber, Cyberlore Studios, Inc.

No, it's Already at the Optimum Price Point

Quite a few respondent felt that the $50 USD price point is the optimum price point while other felt it is the high limit:

Retail prices for new releases are at the optimum level. Any rise in the Day 1 cost is unsustainable due to the current uncertain quality of most new titles. To demand higher prices we must guarantee better value - something that we are losing sight of as an industry...
-Charlie Kay, Egghead Interactive

No - to take an analogy from another creative industry, film, consumers aren't expected to pay more to see or buy big budget movies. While next-gen provides the potential for extremely expensive productions, it is by no means a requirement that next-gen games cost more to develop than current titles. If the publishers want to spend mega-bucks, then they better ensure the product sells well enough to make a return. I think the current price point is about as much as consumers would be willing to fork out - any higher and a single game will begin to near the cost of the hardware for some platforms.

No, I think they are already at the high end of what I would pay. Development costs may be high but increasing the price will just reduce the number sold. The divide between the film industry and games is closing opening up a whole new revenue stream. I have a 9-year-old, who I buy games for and at around $50 for a PS2/Gamecube game, that's more than enough for me.
-James MacDonald, Ceon Corp

No. Next-Gen games ought to file in where the present game price range is. I think the present price closely reflects what gamers, and most importantly, what parents of gamers are willing to pay for this part of their entertainment activities.

As development costs continue to rise, increasing prices would seem like a natural move, but I am not in favor of it. I and poor college students like myself can barely afford 2 or 3 new games per year as it is, let alone be able to handle an increase in prices. I think sales would suffer if prices were increased
-Jason Frederick , University of Baltimore

Might be feasible in the US and certain other markets - but for countries like Norway , where the SRP is 95+ USD for current generation games (with Platinum titles coming in at around 45 USD), it will be extremely hard to lift it higher.
-Atle Brandt, Friske Innspill

It would be preferable that they remain at the typical launch price. Nintendo managed to make hardware that was nearly as powerful as the Xbox, but lost no money on each console at launch, and I would think they could do it again, without a significant price hike. I hope the other console makers would follow suit, and work on lowering cost.
-Wes Davis, Skycom

No... but I also don't think they should be reduced in price, I think they're fine as they are. I play an awful lot of games - partly through work and partly because I just love them - and have done for the past fifteen or so years. People seem to forget that games for the Sega Megadrive and the SNES were pretty much the same price games are now. All of the games I got for the Megadrive were in the same price bracket as current Xbox/PC Games. Actually, taking into account the fact that prices were very similar so long ago, we're basically getting a better deal now then we ever were since there is so much more disposable income nowadays.

No, for Miscellaneous Reasons

No, not really. I know the companies are trying to increase their profit margins, especially with the escalating cost of developing a game nowadays; however, it seems obvious that the better games are doing well. Rather than increase their quality of work and try to increase sales through that means, they figure to raise prices from the start. I think that may cause most people to adopt the "wait until the price drop" purchase strategy. If the prices do indeed rise on new games, I know I myself will be doing that.

No. Next generation games need to be distributed in more ways than just shipping them off to Wal-Mart. Online ordering, downloads, copy a friend's and then buy a key online directly from the game creator, etc. But a higher price? No way.

Consumer expectations will play a big part in retail pricing. Just what kind of experience can these new machines provide? I've heard comments from gamers expecting full cut-scene quality graphics running in live game play! If this is the case, a price increase may be justified, but if the consoles fail to live up to consumer expectation then retailers would have hard a time justifying a price increase. Can't wait to see it all play out!

Absolutely not! Why not? As an avid gamer, animation graduate student, average Joe - I'll tell you that games are overpriced as it is. The fact is I don't believe many games are worth buying. Why spend all that money on something I can finish in a week or less (on average) and has little or no replay value? There are exceptions like some sports games and maybe GTA. I don't actually purchase many games now - only rent. If game prices continue to go up, I may never buy a game again.

No. I think it is already tough enough with all the high quality games coming out to keep up with playing all the titles you want to. The already pretty steep price of $50.00 a pop for new games is high enough to stop people from purchasing many of the games they would like to. I believe higher prices have a potential to decrease profits because it would force people to buy less titles.
-David Benedek

Next-Gen Tools

A few of our respondents thought that next generation tools would help control costs in the upcoming cycle:

No. Next-gen tools should allow the development cycle to remain about the same as it is now, which should keep costs down.
-Jim Perry, SAIC

The retail price for games do not need to change for next generation console games. I believe that the prices are currently too expensive with this generation of games for all platforms. I do understand that the cost of production has increased over the years, but the industry would cause more harm than good in increasing prices beyond $50(US). People would find it much more difficult to purchase games at the release price, say $60(US), and would be more willing to wait until the price drops to a more reasonable price. I rarely purchase a game at the new price because I know that the price will drop in a few months or so. Studio's need to find ways to produce more effectively to reduce production cost. I believe that industry standard solutions will eventually lead developers to seek engine manufacturers such as Epic Games (Unreal Engine 3) to produce software that will reduce cost and output high quality work. If the cost of software increases with the hardware, then I and many people will choose to leave console gaming.
-David Shepherd, Deltak edu

Yes. But I think prices will be better managed by developers by out-sourcing more and more specialty tools. We may also see a decreased reliance on the developer's ability to "reinvent wheels" every time they develop a game from the ground up. To combat inevitable rising prices of development, there will be greater proliferation of engine technology and portability.
-Ryan FitzGerald, Nihilonaut Productions


Finally, perhaps mirroring the inner divide between game developer and game player was this response:

As a game developer, YES. As a game player, NEVER. OMG… What a dilemma.
-Tunca Tunc, Havelsan


[Article illustration by Adam Reed.]


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About the Author(s)

Quang Hong


Quang Hong is the Features Editor of Gamasutra.com.

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