This post was originally published on roganews.ro, a news site dedicated to the Romanian Games industry.
We all love games and we all look for something special in the games we play: having fun, getting an adrenaline rush, feeling a certain type of emotion, celebrating cracking that difficult puzzle and so on. Making games comes with its own set of challenges, most connected with the game design and development itself, and later on when the game is ready, marketing, player acquisition and monetization, updates, support, etc.
As game developers we want to create the games we would love to make, but we also want these games to reach a wide audience and be played and loved by many people around the world. Give yourselves a headstart here and start building a community around your game as early as possible.
Build a community around your game before it is released
Your community can give you a big moral boost when you need it.Show people who you are, why do you want to make the game, why your game is unique and why they should care about it. Make your game stand out and point out the things that make it unique. Be personal, try to reply to all the messages you get, be friendly and show your community you care about them. They will be there for you when you go through rough times encouraging you to keep going and they will be alongside you celebrating your achievements and progress. Your community can give you a big moral boost when you need it. They can playtest your builds, stream early playtest sessions on their social media channels, write about your game and so much more.