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PLAYING A GAME IS NO LONGER ENOUGH

As games have evolved, so has the audience. Not content with just playing the game, a major part of today's users want to create worlds. That's what we're building at CREY, A destination for players to create, play and connect.

PLAYING A GAME IS NO LONGER ENOUGH

Playing games today is so much more than just playing games. It used to be that a game release produced a simple Product:Player relationship. Today, however, the relationship has evolved, reflecting the digital world around us. As a consumer we now expect so much more from a game.

And just as games have evolved, so has the audience. Not content with just playing the game, a major part of today's ecosystem involves players creating and consuming content around the gameplay experience, ushering in an entirely new era of content creators. People don’t just play games now, they stream them, interact with them, compete at them, build communities from them and live them. And it’s the next evolution that could be the most interesting.

As players become closer and more invested in the future of their games, it’s only natural that they become increasingly knowledgeable in games and game design, with a hunger to create something of their own.

That's what we're building at CREY - an accessible games creation platform built with social networking and shareability at its heart. A destination for players to create, play and connect.

A CHANGING WORLD

This year, COVID-19 has impacted everyone in a significant way - and that includes gaming and our relationship with games. People have long used games not only as a form of entertainment, but for social interaction. This has been accelerated by the global pandemic. It’s never been more important to be able to connect and interact remotely, to collaborate with others, to belong to a community and to continue to build social skill sets online. That feeling of belonging is something we crave as human beings, and with physical connectivity  being limited for many people throughout 2020 we have turned, collectively to the digital options.

Gen Z, our first true digitally native generation, has been slowly shunning traditional social media platforms. In the US the number of teenagers on Facebook has dropped by almost a quarter in the past few years. And this is where gaming has increasingly become a social hangout by default, but not necessarily by design.

BUILDING A GAMES PLATFORM WITH SOCIAL AT ITS HEART

This is what has fuelled our thinking at CREY. Our vision is to build the first True Social Gaming Network - a games creation platform designed with accessibility and shareability in mind, encouraging user collaboration and code-free games creation and built with social at its heart.

CREY is a digital hangout and a games creation platform where you can play games, create games or just connect with friends. It’s early days. We are building out the game creation part of the platform right now and that is moving fast. Next is the social hub, studio features (where you can set up your own game studio with friends) and the marketplace to sell your creations to other players.

We are building an open and accessible platform that lets users with zero coding knowledge begin creating their own games, using tutorials, tools and assets provided by us and the community to build their creations.

We see it as a toolset with far reaching opportunities, starting from education right the way through to professional development. Being able to cater to a wide range of skill sets has been critical in designing the platform and we have huge ambitions as we head into the new year, with major new features on the horizon.

THE FUTURE BELONGS TO THE CREATIVE AND COLLABORATIVE MINDS. WE WANT CREY TO BE THEIR HOME

And as toolsets advance, accessible creation will become a major part of gaming’s future, whether in content creation, user-generated content, and ultimately, user-generated games. Building a system to accommodate this is a huge undertaking, and we’re deeply passionate about creating it. A singular platform where players of all skill sets can create, collaborate and play.

The incredible thing about modern gaming is that you are only limited by your imagination. To be able to offer a platform with no boundaries to every consumer online, opens up a world of so many possibilities. Our job is to provide that platform and ensure the experience is in line with the digital world they inhabit - the possibilities are too vast to fathom.

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