Planner 5D case study: how to increase ARPU by 25%

We all want to earn more. When developing a new application, whether it's a game or a SaaS-service, you set a goal to get more money. And analytics (especially in the case of mobile and web applications) - is a tool that serves this purpose. Therefore in devtodev we strive not only to integrate a new customer, but also help him to increase the financial performance.

We want to tell you about one of these cases. We will speak about the service called Planner 5D, which lets you create detailed plans for the facilities and realistic interior design as a professional, without any special training.

We set a very simple goal: to increase ARPU (we are sure that you also want it). In fact, the increase in ARPU (assuming that the audience will remain the same) means an increase in income by the same percentage.

Say at once: we will not name specific values, except for the percentage growth. This data is under confidentiality.

First, the application was analyzed by the experts from devtodev, and the following features of the service were identified:

The following recommendations were given on the basis of the identified features:

Recommendations will stay recommendations, but the decision is always on the representatives of the service. What we decided to improve all in all:

The result was not long in coming:

ARPU increased by 25%. And we are sure that this is just the beginning.

By this example, we want to show that the analytics should not be for the sake of analytics. Behind the graphs and numbers you may always find problems, bottlenecks and peculiarities of the service, and then work out recommendations how to eliminate these bottlenecks, solve problems and play on the peculiarities to eventually earn more money.

This is an important process that:

We hope that our experience inspired you to the beginning of such changes. And if you have any questions or issues - I'll answer to any in the comments below!