Decoding the Game returns with a panel discussion on the rising cost of user acquisition, the problem of discovery, and the future of independent game publishing. What has caused the rising cost? Are there any historical parallels, and how do we respond?
I sat down with Leslie Haro Ronalds (Aarki.com) and Alexander Ronalds (ArgineConsulting.com) to discuss why the cost of user acquisition in games is rising and how this poses a challenge to developers and the industry.
Leslie Haro Ronalds is General Manager in China for Aarki.com, a company providing advertising technology and solutions to game developers.
Alexander Ronalds is a game industry veteran, and CEO of Argine Consulting, providing end-to-end solutions and the service LoopStats.com for game developers.
I am the CEO of Traintracks.io, a real-time behavioral analytics platform.
Thousands of game are released every day. How does one stick out, and acquire users?