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Kenneth Liu, Blogger

January 13, 2020

3 Min Read

Kliuless? Gaming Industry Insights #64

Hi, my name is Kenny Liu, and each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.

See more or subscribe at: https://tinyletter.com/kliuless

Business Strategy


Cross-Platform / Multi-Platform

PC / Console

  • Only two of the biggest Steam games in 2019 were new releases [KL: GaaS continues]

  • Platinum Games will use Tencent investment to 'explore self-publishing'


XR: AR / MR / VR

  • Sensor Tower: Pokémon GO Has Best Year Ever in 2019 (~$900m in player spend)

  • The Information: Facebook’s Chief Scientist Predicts Mass Adoption of AR Is 5-10 Years Away

  • NextMind is building a real-time brain computer interface, unveils Dev Kit for $399 [KL: wow]

  • Samsung’s ‘artificial human’ project looks like a digital avatar

  • New Yorker: Taking Virtual Reality for a Test Drive

Esports & Influencers

  • The Future of Influencer Marketing Is in China

  • How one company orchestrated a talent war between Twitch, Mixer, and YouTube

    • Related: Facebook Gaming grows 210% in 2019 as it battles Twitch, YouTube

  • NYT: Hype House and the Los Angeles TikTok Mansion Gold Rush


Tech / Entertainment

  • The Witcher 3 hits new peak player record on Steam in wake of Netflix show [KL: great public case study]

  • Bloomberg: Netflix Made More Films Than Any Other Studio. Now It Wants an Oscar

    • ​Related: Interview with Netflix’s Ted Sarandos on Streaming, Competition, and What’s Next

  • Matthew Ball: 11 Lessons from the Success of Disney+

    • Related: Disney+ is now getting two big Marvel series in 2020

  • Apple TV+ just hired HBO ex-CEO Richard Plepler

  • Quibi raises $400 million to make more bite-sized shows

  • Streaming now accounts for 80% of the U.S. music market

  • Amazon sees Alexa devices more than double in just one year

  • 15 Years of Y Combinator Investments

  • Stratechery: The End of the Beginning


See more or subscribe at: https://tinyletter.com/kliuless

Twitter: @kliuless
LinkedIn: @kliuless

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