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Kliuless #57: BlizzCon 2019

Each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.

Kliuless? Gaming Industry Insights #57

Hi, my name is Kenny Liu, and each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.

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  • Designing the gameplay and aesthetic of Diablo IV
    • Related: Blizzard explains how Diablo IV is different from Diablo III​
  • Interview with Hideo Kojima About Death Stranding
    • Related: Inside Kojima Productions
  • HBR: The Kind of Creative Thinking That Fueled WeChat’s Success

PC / Console


XR: AR / MR / VR

  • Microsoft starts shipping Hololens 2 for $3,500
  • Pokémon Go will get new AR features like shared AR and user-curated waypoints
    • Related: One million locations nominated weekly for Niantic's Real World Platform
  • Niantic enables small businesses to sponsor events in location games
  • Niantic sets up $10mm third-party developer fund and names first dev contest winner
  • Uplandme introduces Monopoly-like game based on real-world property and blockchain  
  • Buy $1 virtual versions of $1,000 designer shoes for your avatar on fashion gaming app Ada

Esports & Influencers

  • In the escalating fight between Twitch and Mixer, YouTube is the real winner
    • Related: 100 Thieves' Jack "CouRage" Dunlop signs YouTube exclusivity deal
    • Related: 76% of respondents aged 8 through 12 use YouTube, despite its minimum age of 13
  • Esports tournament platform Mainline closes $6.8m funding round
  • creates an easy way to watch your favorite esports broadcasts


Tech / Entertainment

  • a16z: The Passion Economy
  • The State of Nvidia RTX Ray Tracing: One Year Later
  • Unity acquires cloud application streaming service creator Obvioos
  • BBC podcast interview with Disney CEO Bob Iger
  • U.S. opens national security investigation into TikTok
  • Inside the Rising Costs of Making a Scripted TV Series
  • AT&T surprises with HBO Max price in battle against Disney and Netflix


  • Super Evil Megacorp raises $10.5mm, moves on to new game, and hands Vainglory off to Rogue Games
  • Mobile & DLC maintained U.S. game spending despite 23% decline in PC and hardware sales this quarter
    • Related: Content spending stagnating on PC & console as players gravitate toward fewer titles overall
  • Gigabyte Launches a Water-Cooled External Graphics Card
  • 'Nearly All' Counter-Strike Microtransactions Are Being Used for Money Laundering
  • WP: Struggling at Fortnite or Apex Legends? Players and parents are turning to tutors
  • Blizzard is adding ethnically diverse character skins with World of Warcraft: Shadowlands
  • New top app Photo Roulette is an interesting combo of game and social network
    • "You enter the game with a group of friends, and allow the app to access your camera roll. Photo Roulette randomly selects a photo from one person’s camera roll to display for five seconds, and you win points by guessing whose photo it is. The process repeats for 15 photos, when the game ends"
  • Microsoft Japan's four-day week trial boosts productivity by 40%  

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LinkedIn: @kliuless

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