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Kliuless #25: The Post-Platform Metaverse

Each week I compile a gaming industry insights newsletter that I share with other Rioters, including Riot’s senior leadership. This edition is the public version that I publish broadly every week as well. Opinions are mine.

Kliuless? Gaming Industry ICYMI #25

Hi, my name is Kenny Liu, and I work in Revenue Strategy at Riot Games. Each week I compile a gaming industry insights newsletter that I share with other Rioters, including Riot’s senior leadership. This edition is the public version that I publish broadly every week as well. Opinions are mine.

See more or subscribe at: https://tinyletter.com/kliuless

Revenue Strategy, Growth, and Payments

  • Stratechery: The Value Chain Constraint
  • Spaghetti graphs — a better solution for measuring customer engagement
  • FTC Plans Public Workshop on Loot Boxes, Won’t Comment on Legal Investigation 
  • 10 Mistakes to Avoid in Influencer Marketing
  • U.S. Digital Marketing Spend Beats Traditional For The First Time
  • WSJ: Apple, Goldman Sachs Team Up on Credit Card Paired With iPhone

Multi-Platform / Post-Platform

  • Electronic Arts, Amazon, and Comcast make bids to buy Nexon
  • Roblox players amass more than one billion hours worth of engagement each month
  • Apple Plans on Combining iPhone, iPad, Mac Apps by 2021
  • Tencent & Intel partner on new cloud gaming service for PC and phones
  • Shadow launched Ghost cloud gaming device, allowing gamers to play high-end computer games on TVs, laptops, and phones
  • Rumor: Microsoft Bringing Game Pass And Published Titles To Switch

PC/Console

  • Ebba Ljungerud's grand strategy: A chat with Paradox's CEO
  • Opinion: Rising development costs forced Square Enix to find its soul
  • Funcom N.V. enters into exclusive partnership with Legendary Entertainment for games in the DUNE universe

Mobile

  • Popularity of mobile game art styles and genres – data breakdown
  • Sprint teams up with Hatch Entertainment to enable 5G mobile cloud gaming
  • Mattel's video game division eyes original IP
  • Com2us launches Skylanders Ring of Heroes worldwide
  • Glu Announces First Mobile Game with Disney – Disney Sorcerer’s Arena

XR: AR/MR/VR

  • Microsoft unveils the $3,500 HoloLens 2 AR headset built for comfort and immersion
  • Qualcomm says it’ll work with OEMs to build tethered AR/VR headsets for smartphones
    • Opinion: Qualcomm’s 5G XR Viewers will stop the wave of mediocre AR headsets
    • Related: Smart glasses maker Nreal partners with Qualcomm and LG Uplus

China

  • Five Chinese 5G phones from this year’s Mobile World Congress
    • Related: China reacts to Huawei's foldable phone: “It used to be I don’t have money, so I buy Huawei. But now, it's I don’t have money to buy Huawei"
  • Mini Programs: The apps inside apps that make WeChat so powerful
    • Related: Google launches a WeChat mini game in China
    • Related: “Deadbeat Map” shows which people around you are on a financial blacklist
  • Taiwanese horror game Devotion pulled from Steam after Chinese backlash over Winnie the Pooh meme mocking Xi Jinping

Overtime

  • "The Best Game Design Ideas from GDC"
  • The Chaos of Patching Hades - Developing Hell #02
  • "AR Will Spark the Next Big Tech Platform—Call It Mirrorworld"
  • "Fortnite Is the Future, but Probably Not for the Reasons You Think"
  • Google’s Waymo risks repeating Silicon Valley’s most famous blunder
  • Amy Hennig interview — Surviving the trauma of making a video game and inspiring newcomers

See more or subscribe at: https://tinyletter.com/kliuless

Twitter: @kliuless
LinkedIn: @kliuless

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