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Keywords wants shareholders to accept £2.2 billion buyout offer

Investment firm EQT Group is attempting to purchase the global video game service provider.

Chris Kerr, News Editor

May 20, 2024

1 Min Read
A Keywords Studios banner at GDC 2024
Image via Game Developer / Chris Kerr

Swedish investment company EQT Group has tabled a cash offer of £25.5 ($32.4) per share to acquire Keywords Studios. The Financial Times reports the overall deal would value Keywords at £2.2 billion ($2.8 billion).

Keywords is a global service provider for the video game industry. It offers services covering audio development, production, QA testing, marketing, player engagement, localization, and more.

The company boasts over 70 studios in 25 countries and employs over 12,000 people worldwide. It has worked with clients including Nintendo, NetEase, Take-Two Interactive, Square Enix, Ubisoft, Supercell, EA, Riot Games, and Tencent.

Keywords confirmed it's currently in "advanced discussions" with EQT Group in an update to investors. The company explained EQT previously made four "unsolicited proposals," which the board ultimately rejected. The latest offer, however, represents a "significant increase" on the initial proposal.

"The Board remains confident in the Company's growth strategy of building the only truly global platform providing solutions to the video games and entertainment industries, both organically and through acquisitions, and EQT is supportive of this strategy," reads a statement from Keywords.

"The Board of Keywords Studios has carefully evaluated the Possible Offer with its financial advisers and concluded the Possible Offer is at a value that the Board would be minded to recommend to Keywords Studios shareholders."

Keywords has expanded significantly in recent years to enhance its business portfolio, often spending millions on major acquisitions in the process. Last December, the company purchased The Multiplayer Group for £76.5 million to bolster its ability to support live-service titles. A few months earlier, it bought Call of Duty and Fortnite support studio Hardsuit Labs and PR agency FortySeven.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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