iGEA releases its Digital Australia and Digital New Zealand gaming reports

The Interactive Games & Entertainment Association (iGEA) has released two reports on gaming habits and gamer demographics in Australia and New Zealand. And the findings of the reports will definitely make you scratch your head on one or two occasions.

A few weeks back, the Australian Interactive Games & Entertainment Association (iGEA) has released its latest annual “Digital Australia” and "Digital New Zealand" reports, analysing those nations gaming habits. And without any surprises, it came to the conclusion that Aussies and New Zealanders love computer games. However, there are some nice little surprises in there that should get our minds percolating and salivating at the same time.

Here are some interesting findings from the Digital Australia report:

  • 65% of Australians play video games
  • 98% of Australian homes with children have computer games (that’s near full penetration)
  • 24% of gamers play social network games (that's a very interesting stat)
  • 19% of Aussie gamers are over the age of 51
  • 37% of Aussie gamers play on public transport, while 45% play during breaks or lunch  (outdoor advertisers take note – here’s another distraction from your billboards)
  • 41% of gamers are in-app purchasing, with an average monthly spend of $5
  • And here is an interesting one – about 25% of gamers have spent money on gaming merchandise such as clothing, toys, posters, etc.

There is a plethora of statistical goodness in the report, and plenty of other surprises as well. And they also included a nice little infographic for us to enjoy. 


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