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How are we (not)attending events during pandemic
Are there enough virtual events? Do we like them? Are we attending more events these days? As an event organizer I asked tough questions games industry professionals how are we attending events now and in the near future.
Over the month of April, I was conducting a survey asking various questions tied to attending events during the pandemic, in the near future and inquired about habits, good practices and experiences with the current situation.
Results were amazing, same as everyone who participated, shared the survey and supported it. In total, 285 respondents from 48 countries participated in the survey. Shoutout to the brave soul who posted the reason to go to an event is to meet with me! Cheers.
What is the data saying? What are the insights?
In some areas they are surprisingly unsurprising and following general trends. What is mind-blowing is the variety of how differently we are looking at events. All the answers are bringing a new perspective to not just organizers of events but also how we are expecting to interact with each other in the coming months and who knows maybe for the foreseeable future.
Let’s cover the biggest elephant in the room. Are we hating or loving virtual events?
Out of those who participated in an online event, 53% would recommend attending one (37% saying probably, 16% strongly recommend), 26% would not recommend at all to attend one, 21% are not sure or they are saying it depends on many other variables.
Not surprisingly two of the main reasons why to attend an event (virtual or live) are activities lacking or struggling to keep up in virtual event environment:
1. Networking
2. Business