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Here are this generation's most valuable retail franchises, ranked

As part of Ubisoft's recent fiscal results presentation to investors, the publisher has assembled a list of the top 20 franchises from between 2005 and 2012, the span of the current console cycle.
As part of Ubisoft's slide presentation to investors [PDF], the publisher has assembled a list of the top 20 franchises from between 2005 and 2012, according to cumulative worldwide physical retail sales. With the release of the Xbox 360 in 2005, this list constitutes the best-selling properties of the current closing console cycle. EA dominates the list with six entries, leading the next-largest holders of the market share, Activision Blizzard and Nintendo, each with three titles. Ubisoft managed to hang on with two titles in the top 20, while other publishers are represented by a single entry, if at all. Ubisoft's presentation cited sales tracking firms NPD Group and GfK (North America and Europe) as sources of its data. Sales across Xbox 360, PlayStation 3, Wii and PC are included. Here's the list in full, according to Ubisoft's investor presentation:

Top 20 Franchises of the Seventh Console Generation

  1. Call of Duty (Activision Blizzard)
  2. Mario (Nintendo)
  3. FIFA Soccer (EA)
  4. Wii Fit* (Nintendo)
  5. Assassin's Creed (Ubisoft)
  6. Guitar Hero* (Activision Blizzard)
  7. Halo (Microsoft)
  8. Madden NFL (EA)
  9. The Sims (EA)
  10. Need for Speed (EA)
  11. Battlefield (EA)
  12. Just Dance (Ubisoft)
  13. Rock Band (EA)
  14. Mario Kart Wii (Nintendo)
  15. LEGO (TT Games)
  16. Grand Theft Auto (Take-Two)
  17. World of Warcraft (Activision Blizzard)
  18. WWF/WWE (THQ)
  19. Elder Scrolls (Bethesda)
  20. Sonic (SEGA)
*includes hardware Updated to reflect that these are ranked by physical retail sales.

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